Australian awards – finalists line up for Sydney spotlight
The Association for Data-driven Marketing and Advertising (ADMA) has unveiled the finalists for its new Australian Creativity and Effectiveness Awards (AC&E). To see the list of AC&E Awards...
View ArticleIs your data any good? Six questions to help score your data resources
Simon Lawrence (pictured) wonders, in trying to cope with the challenges of Big Data, are we missing the fact that some data feeds just aren’t worth integrating? Moreover, isn’t focusing on ‘quite Big...
View Article7 steps to creating an unlimited marketing budget
Shweta Jhajharia (pictured) explains how every business can create an unlimited marketing budget for their product or service. Is your mind-set holding back your marketing? Many business owners have...
View ArticleAustralia: huge surge in mobile eCommerce transactions
Mobile can be cited as one of the contributing factors to the rise of eCommerce all over the world, Pacnet Services reports. Many of today’s tablets and smartphones double as mobile computers for...
View ArticleDigital customer experience – beyond the feedback hype
Udesh Jadnanansing (pictured) explores the phases a business goes through to optimise its digital customer experience. A customer experience strategy that is securely deployed on digital customer...
View ArticleThe essential ingredient most business communications overlook
Richard Edwards (pictured) highlights the one essential ingredient that most business marketing/advertising communications lack – experience – and explains why businesses can harness experience as a...
View ArticleTop UK retailers losing out from abandoned online shopping trollies – report
Genesys research shows that out of those surveyed, only 20% of UK online retailers followed up after goods were abandoned before check-out Genesys, a major provider of multi-channel customer experience...
View ArticleManaging your marketing agency
John Cheney (pictured) says companies need to use their CRM systems to measure the quality of leads at every stage of the sales process in order to get best value from the marketing budget or marketing...
View ArticleUniversal Postal Union marks 140 years as part of Berne community
Swiss Post issues postcard highlighting anniversary. The Universal Postal Union (UPU) is marking its 140th anniversary in Berne tomorrow, October 9, also known as World Post Day. The UPU, an...
View ArticlePosts at forefront of wave of globalisation ushered in by internet and...
Posts worldwide are increasingly providing an array of innovative services to meet customers’ new communication needs, as the Internet and e-commerce usher in a new wave of globalisation, says...
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